Know How To Make The Most Out of Your Existing Customer Base

Catherine Vanvonno
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Catherine Vanvonno

Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.
http://20four7va.com/| twitter.com/20Four7VA
Catherine Vanvonno
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Existing customers are always considered the most important follower and foundation of a business. Do you know why? To put it simply, without them we will never be able to step forward. Getting to the second base is not possible without achieving the first one, no matter how great your skills are in digital marketing.

Having a huge following of loyal customers is like a chemical reaction that works like a chain which if you will be lucky enough to get the right formula, will make you more than lucky in the long run.

As a digital marketer living in this era, you should know how tight it is to maintain and gain new clients. Competitors undeniably, find way to make something better which you of course have to surpass in order to survive and stay on top of the game. These challenges work together with the continuous advancement of social media, SEO and blogging methods which makes it more challenging to gain profit.

However, that is exactly the same reason why existing customers are the best option on the line. Bringing in new customers is not a one-and-done process. For many of us – especially those who are familiar with digital marketing – it is best that you know how to make the most of your existing customer base. Exactly what we will teach you!

Here are some tips you can learn and work on over the weekends, enjoy!

Make The Most Out of Your Existing Customer Base

Take advantage of social media platforms.

Existing customers, to explain it plainly, are the group of people who already bought some of your products and services. If they’ve had a great experience with what you are offering it is definitely a great chance to broaden awareness for your brand with the use of social media platforms such as Facebook, Instagram, Twitter and Pinterest.

Create a dedicated page so your audience will easily find you. Always have a separate account or page for your brand instead of using your current personal ones.

 Know that SEO is a friend and NOT just an expense.

Some may think that SEO is not that important and helpful in gaining and maintaining clients. WRONG. SEO actually helps one business maintain and gain a lot than what you are supposed to get without it. Just to give a simple explanation out of the context, SEO helps you know what your target market is buying. It let’s you know who your top competitors are.

SEO also knows what exactly your market is looking for from the time they look for it up to the exact keyword they use.

Leverage the power of blogging.

Do you know what a potential buyer does before they checkout? They read. They do a lot of reading before they trust you and your brand. The point that I am driving here is that, you can use blogging to let your existing customers know more about your business.

Experts say that providing your existing clients informational content either about your business or other things helps develop a bond between your brand and them. The more they see you active and improving the more they become connected to you. Not to mention that they find you more credible than before.

In addition, try connecting social media buttons to maximise its effect. These buttons makes it easier for your readers and customers to share your thoughts as an experts. With this being said, it gives an obvious hit on helping grow brand awareness.

There is always something new to try when comes to digital marketing and usually, the best methods are the simplest things. A campaign with a plan often hits a mark than those just done out of the current trends. We hope that we were able to help you!

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